Revenue & Commercial Viability
70%Demonstrated revenue from paying customers. Product-market fit and scalability potential.
What the rules ask for
- Revenue from paying customers. Free trials and free users don't count.
- A clear value proposition and pricing.
- Proof of every payment: invoices, payment-processor screenshots or bank records.
- Signs the product can grow beyond its first customers.
In the example entry
- Stripe screenshots of all 9 subscriptions, with customer details redacted, plus two invoices.
- Explains why owners pay: €15 a month costs less than one lost table of tourists.
- Shows which trial users converted, which didn't, and why.
- Maps the next 30 restaurants on the same streets and what it would take to sign them.
Weak spots to avoid
- Counting free-trial sign-ups or friends' token payments as revenue.
- A pricing page with no evidence that anyone has paid.
- Big projections instead of real transactions.